The Dahl Farmhouse Branding

I work with The Dahl Farmhouse to develop cohesive visual materials for both their physical storefront and their product line, Tori Dahl Fragrance. My responsibilities include designing packaging and labels for a variety of products such as perfumes, lip glosses, wax melts, and scent diffusers. Each product is rooted in a unique fragrance profile, and I approach every design with the goal of visually communicating the essence of the scent.

To achieve this, I draw inspiration from the key ingredients in each fragrance—translating notes like vanilla, citrus, or sandalwood into intentional color palettes and design elements. This not only enhances the aesthetic appeal of the packaging but also strengthens brand recognition and creates a more immersive experience for customers. My focus is on creating designs that are both beautiful and functional, aligning with the brand’s identity while standing out on the shelf.