The Collective Branding

For The Collective, a curated perfume subscription service by Tori Dahl Fragrance, I developed a full suite of brand and packaging design elements. This included the creation of a logo, custom perfume labels, box packaging, tissue paper, and welcome cards, each designed to reflect the elevated, exclusive quality of the subscription experience.

Because The Collective is an extension of Tori Dahl Fragrance, the visual identity needed to align with the parent brand while establishing its own distinct presence. I approached this by maintaining key brand characteristics, such as the typography and floral logo mark, while introducing unique color schemes and design motifs exclusive to The Collective. The result is a cohesive but differentiated identity that enhances the unboxing experience.