Oktoberfest Event Materials

For an Oktoberfest event, I was responsible for designing a cohesive set of visual materials to promote and support the celebration. This included posters, digital screen displays, and a printed menu, all designed to create a festive and inviting atmosphere while staying true to the event’s cultural roots.

My design approach combined traditional Oktoberfest elements, such as Bavarian-inspired patterns, bold typography, and a warm, seasonal color palette, with layouts suitable for both print and digital formats. Each piece was crafted to work together, ensuring a consistent visual experience from event promotion to on-site engagement.