GS Labs Branding

I led the development of the logo and foundational branding for GS Labs at the onset of their COVID-19 testing services. As the organization quickly expanded to meet nationwide demand, it was essential to establish a clear, trustworthy visual identity that could be implemented consistently across all locations.

In addition to the primary logo, I designed supporting brand assets including business cards, billboards, and large-scale exterior signage. These materials were rolled out across 14 states, ensuring brand recognition and consistency at every testing site.