88 Tactical Branding

As a graphic designer for 88 Tactical, I contributed to a wide range of branding and marketing initiatives that supported various branches of the business. Part of my work focused on the fitness center, where I developed both print and environmental graphics to enhance the space and promote engagement.

This included designing a large-format billboard to attract new members, as well as exterior environmental graphics that aligned with the brand’s bold aesthetic. I also designed a custom sauna wrap that provided added privacy while reinforcing the visual identity of the space.

I also created promotional brochures that highlighted the tiered membership options and the diverse range of classes offered. These materials were designed with clarity and structure in mind, helping potential members easily understand the value of the programs available. Each piece was crafted to maintain consistency with 88 Tactical’s brand voice while speaking directly to the target audience, whether that was new visitors, existing members, or prospective clients.