Olympic Branding

This branding project focused on developing a visual identity for the 2028 Olympics in Istanbul, Turkey, blending global Olympic branding standards with the rich cultural heritage of the host city.

My design concept drew inspiration from the city’s iconic architecture, vibrant color palettes, and historical symbolism. The final logo is a bridge to represent Istanbul's location connecting Europe and Asia. In addition to the logo, I created a series of branded elements that could be adapted for use across signage, merchandise, digital media, and promotional campaigns.

This project challenged me to work within a high-profile, regulated brand system while still infusing originality and cultural relevance into the design. It was a valuable opportunity to practice large-scale branding and explore how visual design can unite diverse audiences on a world stage.